Hello Health Conscious Marketer,
People are trying to be more healthy in their lives. They know that all of the GMO's and toxins that companies put in our foods to preserves them are bad for their bodies and their health. They are more conscious of this then every before.
A few generations ago you didn't have to worry about such things. When you were a kid you'd go home and dinner would be cooked and on the table. For the most part we no longer live in that type of world.
Unfortunately we need two working parents in the household to make ends meet. So companies took advantage of that and started creating pre-packaed and processed food options.
But guess what? People no longer want the GMO's that come with those meals! Instead they opt for grass fed and free range chickens for the eggs they buy.
All types of people are jumping on this healthy food bandwagon. They call it real food, but another name for it is Clean Eating.
People who are just starting on their Clean Eating or "real food" journey are researching different ways they can incorporate this type of diet into their lives...easily without getting overwhelmed! They need a site that will talk about a variety of topics on the matter... by being that site you've got a HUGE Market of people who are HUNGRY for information on this topic.